It comes in a variety of colors and styles. It’s available as a shoulder bag, a rolling suitcase, and two types of backpacks. Kitty can get fresh air in any of the models via the multiple netted screens.
They are truly the hot topic among cat lovers.
The buzz about a product sell-out may come as a surprise to U-Pet. Deo Foo, a marketbing strategist and head of distribution at U-Pet, based in NYC, said that that carrier was launched in 2013, and that since then, sales have been in a slump.
“We [the carriers] in also almost 30 independent retail stores in NYC, and those retailers are not getting good sales results,” Foo told TODAY.com, adding that the products have been hosted on Amazon for over a year, where until now, there’s been little movement. “Amazon didn’t promote the products,” Foo sad.
So what led to the sudden for this product? Foo believes it’s thanks to social media.
“We have had no other choice but to promote on Facebook. We shared a lot of our pictures out to cat lovers. They like them and share again,” Foo said.
Another probable reason the products are taking off is that it is particularly for indoor-only cats who don’t get to see much of the world on a daily basis.
“Dogs always get to go out for walk, but cats cannot,” said Foo. “Cats are also shy and need extra protection.”
And what feels more protective than a big plastic bubble where you can see but not have to interact with everything and everyone that’s around you?
“Houston, there’s no purr-oblem at all!”
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