Isis has now turned to pictures of kittens and Nutella as a new way to lure potential jihadis into the caliphate.
The extremists have also been pictured handing out candy floss to kids in “soft focus” propaganda pictures.
Experts fear the images could be used to somehow brainwash impressionable youngsters.
In one photo, a jihadi is pictured holding a large jar of popular chocolate spread Nutella.
Another photo shows a masked jihadi holding a gun while using his other hand to play with a tiny kitten .
US Assistant Attorney General John Carlin has stated Islamic State knows “kittens sell” and that the group is trying to seize on popular internet culture to encourage potential jihadis to join.
He went on to say: “The recruitment videos, for instance, there is one that shows a young, charismatic terrorist filmed in soft lens literally handing out cotton candy to children.
And that’s the image of what life will be like in the caliphate.
“Another one, because they know if there is one thing about the internet it is that kittens sell, shows a terrorist with a kitten in one hand and an AK47 in another hand. That is the vision of how they try to get someone on the hook.”
It is in stark contrast to the gruesome videos of beheadings and other modes of torture previously released by the terror group – leading to fears that ISIS is now radicalising young people at home rather than encouraging them to travel to Syria and Iraq.
US officials are now approaching Hollywood directors and top executives from the advertising world for advice on countering the propaganda threat in a similar way to “anti-gang and anti-smoking” initiatives in the past.
Speaking in Britain, Mr Carlin, who is the most senior national security prosecutor in the US, said America has “an obligation” to stop its citizens from committing terrorist atrocities, reports the Telegraph.
He expressed many concerns that young people could be radicalised and encouraged to kill where they live without having to travel abroad or even owning a passport.
It is hoped that the group of Hollywood directors and advertising executives will somehow be able to help the US to figure out the best way to fight back against the propaganda message and harness the power of social media.