You have to see it in action to believe it!
Since time began, humans have been confounded by cats, those mystifyingly aloof creatures whose inner thoughts are notoriously inscrutable. That is no longer!
Temptations Cat Treats has recently invented a cat collar that lets your feline speak in a real human voice—so you can finally understand (sort of) exactly what she is trying to tell you.
The Temptations Catterbox was created by London ad agency adam&eveDDB. It contains a microphone, speaker, Bluetooth technology and wifi. It captures your cat’s distinctive meows and translates them into actual human speech—words that may or may not actually be what they’re trying to say.
The Catterbox is the genius work of the new Temptations Lab, a scientific-sounding “research workstream dedicated to the future of fun times with your cat,” according to the Mars brand. It is 3-D printed, coated in rubber lacquer for the cat’s comfort and comes in four colors.
Check it out in action here:
The prototype was launched in the U.S. and in New Zealand today.
“We’re fascinated by cats, so we set out on a mission to get to know them better,” stated Temptations global brand director Pete Simmons. “Through research, we learned that an adult cat’s meow is their way to communicate with humans and, by investing in this prototype device, we can start to improve understanding between them both—giving cats a voice for the very first time. At the Temptations brand, we are passionate about bringing cats and owners together. We have always done this through our treats, but we wanted to go one step further.”
“Cats are often perceived as quite hard to get to know, independent pets, so we set up The Tempations Lab to find innovative ways to inject even more fun into a cat and owner’s relationship,” stated Richard Brim, adam&eveDDB executive creative director.
What will they think of next?
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