BRITAIN – Cats will soon eat better than their human owners if they are given what is being promoted as the world’s poshest cat food.
Containing Arenkha caviar, line-caught Scottish salmon, hand-caught Norfolk lobster, and Devon crab, the cans come at a lofty price, though – an eye-watering $303 for a 4.5-pound bag.
It works out as roughly $12 a can – which compares to just .50 cents for a tin of Sheba cat food.
The cat food contains, from clockwise: saffron, line-caught Scottish salmon, carrots, quinoa, Arenkha caviar, Norfolk lobster, organic asparagus, and locally-sourced Devon crab
If you swapped your regular cat food for the exclusive tins, it would set you back £750 every month – and £9,000 every year.
Each gourmet pack also contains – get this – organic asparagus.
And riding on two of this year’s hottest superfood trends, the ingredients list also includes quinoa and saffron for what manufacturers Green Pantry are describing as an ‘extra touch of luxury and refinement’.
The food appeals to organic shoppers as it contains absolutely no preservatives, additives or artificial colors – and it’s also GM-free.
If you get jealous of your own cat’s fine dining habits, then you can always share the meal as it’s fit for human consumption.
The cat food (bottom) uses some of the world’s most luxurious and premium ingredients
A 2kg bag of British Banquest by Green Pantry costs £249.99 – which works out at £10 a normal 85g tin
Simon Booth, who works for Green Pantry, explained that the limited-edition product was created to meet a demand from super-rich celebrities and ‘treating their cats to the finer things in life’.
‘We offer a wide range of highly affordable and delicious holistic pet foods for cats and dogs, but British Banquet is for those few insanely rich pet owners to whom money is no object,’ he stated.
‘We see it appealing to celebrities, managing directors and CEOs, ambassadors and other VIPs who wish to give their cats the finest things in life.
‘We’ve based British Banquet around seafood as this is excellent for cats’ nutritional needs well-being and, with the exception of the caviar, have chosen only the best British produce.’
The yearly cost of the food is actually more than twice the average food and drink spend of a typical British family, according to Office of National Statistics figures.
It works out at a pricey $12 for an 3 ounce can, or $303 for a 4.5-pound bag – which more than 30 times the price of standard cat food.
At $15 per serving, it will set you back about $1.50 for every cat’s mouthful.
The food sounds exclusive, but that’s because it is and it’s only available by special request on the Green Pantry website.
It will then be sold more widely if and only if there are enough takers.
‘Given the remarkably high cost of the ingredients, we can’t mass-produce a product of this quality,’ Booth concluded.
